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Marketing and Brand Strategy

Marketing and Brand Strategy

Merriam-Webster defines the word “brand" as “a public image, reputation, or identity conceived of as something to be marketed or promoted." The public image of your business is connected to the brand and reputation you build and what others know about you.

Marketing – the promotion of your business and its products and/or services – is a necessary component to assisting in the growth and success of your business. 

Together, branding and marketing are important and vital to putting your business “on the map."

Each year, thousands of businesses start and end within the same year; often because they don’t have a brand or marketing plan and because they didn’t believe they needed to.

Clarke works with companies to help them develop, plan and create tools and strategties that help build their brands and promote their businesses through marketing.

Below are some of Clarke’s brand and marketing services: 

Marketing

Successful businesses use marketing to get the word out that they exist and that they provide great services and/or products, and that they are reliable source for those services and products, long-term.

Throughout the years, Clarke has interviewed many business owners that have been fortunate enough to have very successful businesses by referrals via word-of-mouth and by reputation. This has been an incredible achievement. But what if you want to expand your business services, transition into a different kind of company or even change your name, message, or way you work with clients?

What if you wanted your business to get to the next level of success and attract higher-revenue clientele? How do you get the word out that you continue to be as reliable and consistant, but now with new services and products that those potential clients can depend on and trust?

And, what if you have great clients, but the referrals you get are only from the business model revenue level you wish to transition out of?

Marketing – public awareness that your business exists and that you have a product and/or service they need – is something that “takes a village" to develop, build and maintain.

Clarke’s Marketing Team works with established companies that are ready to work on further promotion of their companies, products, services, and if needed, review their brand, it’s identity, reputation and messages to get to the right future clients. 

Marketing

Successful businesses use marketing to get the word out that they exist and that they provide great services and/or products, and that they are reliable source for those services and products, long-term.

Throughout the years, Clarke has interviewed many business owners that have been fortunate enough to have very successful businesses by referrals via word-of-mouth and by reputation. This has been an incredible achievement. But what if you want to expand your business services, transition into a different kind of company or even change your name, message, or way you work with clients?

What if you wanted your business to get to the next level of success and attract higher-revenue clientele? How do you get the word out that you continue to be as reliable and consistant, but now with new services and products that those potential clients can depend on and trust?

And, what if you have great clients, but the referrals you get are only from the business model revenue level you wish to transition out of?

Marketing – public awareness that your business exists and that you have a product and/or service they need – is something that “takes a village" to develop, build and maintain.

Clarke’s Marketing Team works with established companies that are ready to work on further promotion of their companies, products, services, and if needed, review their brand, it’s identity, reputation and messages to get to the right future clients. 

Social Media

A social media presence helps you connect with customers, increase awareness about your brand and boost your leads and sales. With more than three billion people around the world using social media every month, it provides a chance for you to instantaneously reach a massive audience like never before.

We take on the essential tasks of social media management so you don’t have to. From content creation and scheduling to engagement and advertising, we perform the daily essentials of social media to help grow your online presence.

Our social media services include:

  • Strategy Planning
  • Consulting
  • Account and Profile Creation and Management
  • Content creation
  • Blog Writing
  • Research and Analysis
  • Reporting

Social Media

A social media presence helps you connect with customers, increase awareness about your brand and boost your leads and sales. With more than three billion people around the world using social media every month, it provides a chance for you to instantaneously reach a massive audience like never before.

We take on the essential tasks of social media management so you don’t have to. From content creation and scheduling to engagement and advertising, we perform the daily essentials of social media to help grow your online presence.

Our social media services include:

  • Strategy Planning
  • Consulting
  • Account and Profile Creation and Management
  • Content creation
  • Blog Writing
  • Research and Analysis
  • Reporting

Campaigns

Marketing campaigns are a great way to reach your customers, clients and leads. They can be the game-changing move that secures meetings with customers or prospects.

Our team creates marketing campaigns that explain your services and promote your brand to your audience. Our goal is to create campaigns that resonate with your audience, solidifying a relationship with current clients and finding new leads.

Campaigns

Marketing campaigns are a great way to reach your customers, clients and leads. They can be the game-changing move that secures meetings with customers or prospects.

Our team creates marketing campaigns that explain your services and promote your brand to your audience. Our goal is to create campaigns that resonate with your audience, solidifying a relationship with current clients and finding new leads.

Brand Identity, Strategy & Reputation Management

Brand: A name or symbol immediately recognized by the public – invokes a particular sentiment when thinking of it, and often, a particular image when hearing it. What do you think of when hearing the word “Coca Cola,” “Disney” or “McDonald’s?” Does a particular image or feeling pop up? When it comes to your own company brand, do words like trust, loyalty, reliability, or even expert come up in your mind? And if yes, is that through non-clients? Locally?

Reputation: Much like how a brand works, your reputation can either make or break the longevity of your business. Reputation which is defined as “the beliefs or opinions that are generally held about someone or something," is something your business can flourish from or come crashing down immediately.

Think about this: What the top three things about your company that distinguishes itself / sets it apart from similar companies?

Does your Team actually work as a team with the same message relative to your business and why should potential clients work with, and trust you?

Regarding your client Profile – Do you acquire clients by referring to or looking at your own client profile? Do you want more than one? Do you have a company client profile?

When it comes to the overall goal of your Brand and Reputation, Clarke will assess where you are now and ultimately, where you want to be: a well-recognized local and national brand with a solid reputation of trust, reliability, and great customer service  – and that helps with long-term success. Contact us today to get started.

Brand Identity, Strategy & Reputation Management

Brand: A name or symbol immediately recognized by the public – invokes a particular sentiment when thinking of it, and often, a particular image when hearing it. What do you think of when hearing the word “Coca Cola,” “Disney” or “McDonald’s?” Does a particular image or feeling pop up? When it comes to your own company brand, do words like trust, loyalty, reliability, or even expert come up in your mind? And if yes, is that through non-clients? Locally?

Reputation: Much like how a brand works, your reputation can either make or break the longevity of your business. Reputation which is defined as “the beliefs or opinions that are generally held about someone or something," is something your business can flourish from or come crashing down immediately.

Think about this: What the top three things about your company that distinguishes itself / sets it apart from similar companies?

Does your Team actually work as a team with the same message relative to your business and why should potential clients work with, and trust you?

Regarding your client Profile – Do you acquire clients by referring to or looking at your own client profile? Do you want more than one? Do you have a company client profile?

When it comes to the overall goal of your Brand and Reputation, Clarke will assess where you are now and ultimately, where you want to be: a well-recognized local and national brand with a solid reputation of trust, reliability, and great customer service  – and that helps with long-term success. Contact us today to get started.

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